Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines

Name: Interim Guidance - Fair Balance in Direct-to-Consumer Advertising of Vaccines
Creator: Health Canada
License: https://open.canada.ca/en/open-government-licence-canada

Vaccination campaigns such as public health messages that do not promote a specific product would not qualify as advertising of a health product, and would not be subject to the fair balance requirements outlined in this Interim Guidance.