Supporting Document (English, HTML)

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Publisher-reported update

2023-01-17

Percentage of enterprises that introduced product (good or service), process, organizational or marketing innovations and combinations, by North American Industry Classification System (NAICS) code and enterprise size, based on a three-year observation period. Product innovation includes new or significantly improved goods and new or significantly improved services. Process innovation includes new or significantly improved methods of manufacturing or producing goods or services; new or significantly improved logistics, delivery or distribution methods for inputs, goods or services; and new or significantly improved supporting activities for processes. Organizational innovation includes new business practices for organizing procedures, new methods of organizing work responsibilities and decision making, and new methods of organizing external relations with other unrelated businesses or organizations. Marketing innovation includes new media or techniques for good or service promotion, new methods for good or service placement or sales channels, new methods of pricing goods or services, and significant changes to the aesthetic design or packaging of a good or service.

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