Post testing of the 2010-2012 Apprenticeship Grants Campaign

The Apprenticeship Incentive Grant (AIG) is a federal grant program that was implemented in 2007 that provides taxable cash grants of $1,000 (to a maximum of $2,000) to registered Red Seal apprentices who successfully complete their first and/or second year of training. The objectives of the AIG are to: increase access to apprenticeships in Red Seal Program trades; to encourage progression in and completion of apprenticeship training; and promote inter-provincial mobility. A new $2000 Apprenticeship Completion Grant (ACG) was introduced in 2009 to complement the AIG. In 2009 an advertising campaign was launched to raise awareness of the AIG with apprentices and with young adults considering entering into the trades. This campaign was continued in 2010-2011 and 2011-2012. The primary target for this campaign is apprentices enrolled in Red Seal-designated trades to heighten awareness of the existence of these two supports available for those who continue in their program. The secondary audience in the first year of the campaign was young adults and was designed to increase awareness of the type of supports available to students who choose to enrol in an apprenticeship to pursue a…

Publisher

Employment and Social Development Canada

Resources

9

Catalogue metadata updated

2024-11-21