Broadcasting Current Trends – Canadian Agency Advertising Gross Spending

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.

Publisher
Canadian Radio-television and Telecommunications Commission
Resources
6
Catalogue metadata updated
2025-09-10

Data overview

Formats
CSV, PDF, XLSX
File languages
English, French
Available actions
2 loadable resources

Official sources and licences

Resources

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