Beware of these 6 marketing techniques
Pharmaceutical representatives you meet may use marketing techniques that are based on social influence factors. Social scientists have studied these social influence factors and identified ingrained human behaviours that can be used to influence decision-making.
- Publisher
- Health Canada
- Resources
- 2
- Catalogue metadata updated
- 2022-10-21
Data overview
- Formats
- HTML
- File languages
- English, French