Travel and border post-advertising campaign evaluation tool (ACET): methodological report - 2021 (English, PDF)

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2026-01-06

Archived and Outdated Information: This publication is out of date and should be referenced for research or recordkeeping purposes only. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. This report presents the methodological details for the Travel and Border Post-Advertising Campaign Evaluation Tool (ACET) conducted by Advanis Inc. on behalf of Global Affairs Canada (GAC). The survey was administered among 2,269 members of the adult Canadian general public aged 18 or older.

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