Guidance on distinction between advertising and other activities for health products: Overview (English, HTML)

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Publisher-reported update

2024-03-30

Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information.

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