Government of Canada "Workers" advertising campaign –evaluation (2010) - DATASET (English, CSV)

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Publisher-reported update

2022-02-10

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign. The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience. A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.

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